How do people - and I'm talking bloggers, of course, not real people - have such a sense of stone wall certainty? You can't browse a blog or scan the comments these days without an image of the poster springing unbidden into your mind. He (it's usually a he) is leaning back in his chair surveying the words on the screen before hitting the publish buttton. His chest is visibly widening in pride as he reads through his purple prose, and you know, you just fucking know, that no matter what anybody else might say on the subject, no matter how many compelling countervailing arguments are out there, pinging back and forth through the phone lines and over the wireless networks, eating up bandwidth like it's going out of fashion; no matter how asinine his opinion, or how ill thought out his argument, at that moment in time the guy is thinking, that's nailed it.
And he believes it. He really thinks that his half arsed bit of bile, his insult of someone he doesn't know, his purblind prejudice, his cack handed attempt at a joke, his nauseous bigotry, is about to be lapped up by a grateful audience. They are going to nod admiringly at his stinging insight, instantly converted to his way - the right way - of thinking.
I'm with the toilet wall guy, really. In theory, I'm not. I buy into all the yada yada yada about how good it is that the traditional forms of media are being challenged by the new kid on the block that is t'internet. It's just a pity the new kid is such a wanker.